Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
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When we bought our car, the guy in the Audi garage handed my wife a bunch of flowers. Why did they do that, and why have I told everyone about them since? This book tells you what makes a great story and what components it needs for that story to be told again and again. The bunch of flowers provided me with a story and Audi with lots of free publicity. How can you get your customers talking about you?
‘…smart, lively…it’s worth reading this book. In the right hands, it will help.’
The Saturday Guardian, February 24 2007
‘…peppered with memorable stories … a gift to anyone who needs to get a message across and make it stick.’
New Statesman, January 29 2007
*NEW* Section Added to the Final Success Seminar on Friday 30th April
Due to popular demand, there has been a new section added to the Final Success Seminar this Friday (tomorrow):
- *NEW* Learn how to manage Facebook, Twitter & Linked In with no effort and achieve fantastic results
- Improve your website’s conversion rate & increase your success
- Sell more to existing customers
- Spend less on advertising & improve results
- Learn the 3 ways to improve your Google ranking
- Discover what the hell’s a blog and why you need one
- PLUS – Bring a friend for FREE
- AND – Take the presentation home with you
- Sheffield | Friday 30th April | 9am – 11am | £25
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“James Ashford is the most intelligent communicator I have ever worked with.” Judith David, Managing Director of JCom Copywriting Services
“James is infectious! He has such a passion for his work that you cannot help but be impressed.” Nick Goddard, Managing Director of GBM Accounts
Details of the Seminar
What? Final Success Seminar in the Series
Where? Barclays Bank, Pinstone Street, Sheffield Get Directions
When? Friday 30th April, 9am – 11am
How much? £25 including coffee, croissants & the presentation to take home
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4-6 Saddlers House, South Parade, Bawtry Doncaster, South Yorkshire, DN10 6JH UK
james@rocketpowered.co.uk • 01302 283028


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