As I was driving through Gunthorpe today on the way to Nottingham, I noticed the sign for their Summer Fair and it made me slam the anchors on, spin the car around and re-read the sign.
Maybe the inhabitants of Gunthorpe don’t notice it, but passers-by like me do.
It might be worth looking at your own messages through your customer’s eyes.
Is what they read, the same as what you’re saying? Share your comments below.