06Jun
2012

Written by Mark Radford See Mark Radford's Google Profile >>

Are You Complying With The New “Cookie Law”?

As of the 26th of May it is now illegal for websites in the UK to store cookies on visitors computers without previously notifying them. Here’s our brief run down of what you need to know.

Why do we use Cookies?

Cookies are very small bits of information that a website places on your computer, so that you can be identified the next time you visit that same website. These small text files are helpful with “Quick Login” buttons and keeping items in your shopping basket when browsing online shops.

What the Law Says?

In May 2011, the EU Privacy and Communications Directive came into force which stated that all non-essential cookies used on websites must be clearly identified to the website’s users and that the website users must consent to the cookies being used (on an opt-in basis). The Information Commissioner’s Office (ICO) gave UK website owners a year’s grace in order to become compliant with the new law and that period expires on 26 May 2012.

So what should you do?

You have three options:

Terms & Conditions – You can update your websites current T’s and C’s explaining your Cookie Policy. You should then add them to your footer for everyone to clearly see. You can get a Free Cookie Policy from SEQ Legal.

Add a Pop-Up Disclaimer – Some of the major websites are now incorporating a pop up message explaining the change in the law and whether users would like to allow cookies. These pop-up messages can vary in annoyance, but there can be subtle ways of doing it. Check out how InterContinental Hotels do it. If you use WordPress, you can use this great Cookie Control Plugin, or you can call us and we’ll sort it for you.

You Ignore It - Enforcement action at present is ‘unlikely’ as the majority of UK Government websites are themselves are not fully compliant. Also the ICO has stated that it will await any complaints being made regarding the use of Cookies before investigating them. But do bear in mind the ICO has the power to fine up to £500,000 if your website is not compliant.

You must remember that YOUR website is YOUR responsibility.

Need Help?

If you need any more advise or want to chat about a solution for your website please just call us on 01302 283 038.