15Dec
2010

Written by James Ashford See James Ashford's Google Profile >>

Advertising Doesn’t Work

“Unless you find a more cost-effective way to get your message out, your business is doomed. You can no longer survive by interrupting strangers with a message they don’t want to hear, about a product they’ve never heard of, using methods that annoy them. Consumers have too little time and too much power to stand for this any longer.“

Seth Godin Author & Marketing God

‘Advertising’ no longer works.

‘Advertising’ no longer works. There’s far too much of it to get noticed, and it’s mostly crap. Therefore, we assume it’s all crap. Saves us time

There is only one way to market your business – Word of Mouth Marketing.

Think about every major buying decision you make. Why did you go to that restaurant? Why did you use that electrician? Why did you go there on holiday?

We all know it, yet when we’re asked “How do you get new business?” we go all shy and respond with something like “Well we’re just getting work through word of mouth at the moment, but as soon as we get more income, we’ll spend money on ‘proper’ advertising”

WHHHHAAAATTTTT?

NEWSFLASH!!!!! The only proper advertising there is, IS word of mouth marketing. Everything else -  the leaflets, the newspaper ads, the cold calling – all a waste of time.

Don’t spend a single penny on marketing

37 Signals, the super successful software company don’t spend a single penny on marketing.

Instead, they focus on creating incredible products and get their customers to talk about it.

“We tell customers everything we know through our blog. People thought we were crazy to just give everything away like that, but we’ve built an ‘audience’ of over 100,000 visitors a DAY. We don’t have to go out there and SELL to our customers; they come to us to BUY”

Jason Fried Author & Co-Founder of 37 Signals

Stop selling and get your customers to start buying