“Unless you find a more cost effective way to get your message out, your business is doomed. You can no longer survive by interrupting strangers with a message they don’t want to hear, about a product they’ve never heard of, using methods that annoy them. Consumers have too little time and too much power to stand for this any longer.“
What Is Permission Marketing?
Permission Marketing is about developing long-term, effective relationships with clients and potential clients, who have given you permission to market to them.
Permission Marketing – pioneered by Seth Godin - is about building an audience of fans. These fans come to buy from you, which is easier than than interrupting strangers to sell to.
The Antithesis of Permission Marketing
Permission Marketing is the future of marketing. It works, costs very little and doesn’t piss anyone off.
The antithesis of Permission Marketing include cold calling, mass leaflet drops & unsolicited email marketing. We do not endorse, encourage or engage any of these forms of marketing.
How Does This Affect You?
We are massive fans of Permission Marketing and follow Seth Godin and his wisdom very closely.
37 Signals developed Basecamp, the leading project management tool. They used Permission Marketing to build an audience of over 100,000 visitors to their website every day, for free.
We place Permission Marketing at the heart of our client’s marketing strategy and have proven that it is the most effective way to grow your business.
From Seth Godin’s Blog
“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.
It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.”