Mailchimp | Master Email Marketing

Mailchimp helps you to keep in constant contact with your customers and help build strong relationships. It even allows you to track your results and review who opened what emails, when, how many times and to see exactly what they clicked. With Mailchimp you can regularly email 2000 contacts for FREE.

Examples of Mailchimp Newsletters

Initial Rocket Building Activities

1. Sign-Up for a FREE Mailchimp Account

Signing up for Mailchimp is totally free! You can send up to 6 emails every month to up to 2000 of your contacts for free too! So what’s stopping you Get a FREE Mailchimp Account Today.

2. Design a Stunning Newsletter Template

It is so important that your newsletter looks as fantastic as possible. If your customers open your email and it doesn’t look great then chances are that they wont even bother to read it. Make sure your newsletter fits with your branding.

3. Create an RSS driven newsletter powered from your website

Your RSS driven newsletter will be automatically updated from the blogs you post on your website, meaning you can get maximum results with minimum effort!

4. Create a Series of Autoresponders

Autoresponders are a fantastic tool. You can use them to send an automatic welcome email to new subscribers or even a happy birthday or anniversary email. Autoresponders can even be used to send an email when someone buys a particular product, thanking them for the purchase and showing them how to use it.

5. Design a subscription form

Just like your newsletter your subscription form needs to look great to in-order to entice customers to sign up. You need to make sure it fits with your branding. Once you have a fab sign up form you need to integrate it within your website and facebook so your customers can sign up easily from either of these platforms. You must have fields for:

• First Name
• Last Name
• Email

You can add any additional fields you may need but try to make it as simple as possible.

6. Import all your contacts

From your database of contacts you will need to produce a CSV file. This will need to include

• First Name
• Last Name
• Company Name
• Email

Once you have this upload it to Mailchimp.

7. Send a welcome email

Your welcome email needs to set the tone for your following emails and hook the person into staying subscribed. Make sure it:

• Lets the recipient know what they’re going to get in terms of content and publication frequency.
• Lets the recipient know how they will benefit from this content.
• Talks to the recipient in a human personable way avoiding a mechanical tone

Ongoing Activities

1. Regularly add interesting engaging content to your blog

The posts you add to your blog will form the basis of the content for your RSS driven newsletter. You will therefore need to regularly add interesting posts to your blog to create this newsletter.

2. Add any new contacts to your list

Constantly updating your list with your new contacts allows you to reach more people. The best way to do this is at the end of every month export your full contact list again. Mailchimp deletes any duplicates so you will just be left with the most up to date list.

3. Send out additional manual newsletters

In addition to your RSS driven newsletters it if often nice to send out manual newsletters every so often too. Things such as special offers, events or any additional content that is important that you want to bring to the attention of your contacts.

4. Review your email campaigns

Track the results of your newsletters and review who opened what emails, when, how many times and to see exactly what they clicked. Using this information you can work out what types of content have the best success rates.

5. Call your number 1 fans

In your results, you can view your subscriber activity and see who’s been opening your email most often. It’s a dead easy phone call to make. Just ring them up and say “I see you’ve been really interested in our newsletter that’s just gone out. Is there anything you read that you’d like to talk about?” Dead easy.

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