Facebook is a party with over 800 million people already there. You’ve got to get into the party, bust out your moves and build a crowd. Then it’s back to your place for some action.
The idea is to turn up to the party and find the group of people who are interested in what you’re saying & doing in a social capacity. No-one will be interested if you talk shop.
Your aim is to engage with your group and grow its size.
Once you have built a dedicated group of fans at the Facebook party, the idea is to then take them back to your own private party – your website. There are fewer distractions there and you will have a much better chance of converting them into customers. And at your website, shop talk is permissible.
Examples of Fab Facebook Pages
Initial Rocket Building Activities
1. Set Up Your Main Welcome Page
The opening welcome page, which people first arrive at is extremely important. It needs to look great and drive people towards clicking the like button. It should preferably have enhanced functionality above and beyond what you would expect on Facebook to wow visitors
2. Add Mailchimp Contact Form page
A Mailchimp Contact form is a fantastic addition to your facebook page to allows people to sign up to your email marketing more easily.
3. Add YouTube page
The YouTube page will show your YouTube channel
4. Claim your Vanity URL
Once you have over 25 fans you can claim your specific vanity url. Having a URL specific to your business is really important as it makes your facebook page much easier to promote.
5. Configure privacy settings
You need to make sure your privacy settings make it super easy for people to find you and post content to your wall
6. Create the profile picture
Your profile picture needs to be something that showcases your brand. Make sure it stands out from your competition and its obvious what it is
7. Link Your WordPress Website Up to Facebook
This will mean one less job for you as all your blog articles will come through automagically
8. Add facebook buttons EVERYWHERE
Make sure the facebook button appears on your website and email signatures.Add facebook share buttons to your website on specific pages and posts too to make it even easier for people to ‘like’ you.
Ongoing Mission Activities
1.Add Engaging Content
You need to make sure you are regularly adding interesting content to your facebook page that your fans will engage with. As part of this you need to:
Add text posts
A text post is your standard status update. You get 420 characters in the publisher to say what you want. Write interesting quotes. Ask fans for their opinion. Share ideas. The possibilities really are endless.
Add photographs to your wall and photo albums
Upload relevant pictures and be sure to encourage your fans to upload photos anytime they wish. Competitions are a great way to do this have a photo of the week from fans. Set them a challenge maybe you have a cake shop and you want fans to send in their own creations. Each time your fans upload a photo, the thumbnail goes onto their profile wall and out into the news feeds of their friends so extra free advertisement for your page.
Mention specific people within posts
You can mention any friend, any fan page you’ve joined, any group you’re a member of and any event you’ve RSVPed to attend in a post.Use the @ tagging strategically and your post will show up on your friends’ walls and other fan pages’ walls per the tag. (Just type the @ symbol in the publisher and the first letter or two of who/what you want to tag and a list drops down for you to select from.)
Post link to other pages
You can add links to any interesting content you see. Everytime you post a link in a Facebook displays a preview of it.
Add videos
Adding videos is another great way to get fans engaged. Ideas for video posts include
- Videos of presentations you have done
- Videos relating to your industry
- Testimonials
- You can even create your own video about one of your services
- Or just add a fun youtube video you think that your fans would find interesting
2. Be Social With Others
Social media is all about being social! Make sure you are engaging with others by
Follow and comment on other companies wall and posts
This is a great thing to do, especially if you do business to business work or are local business. It allows you to be seen by the fans of these other pages and helps to build connections.
Direct customers to add reviews
Get your customers to add reviews. You can even have some kind of competition where the best review each month gets a money off voucher.
Ask fans to spread the word
Use your fans to help you get more likes on your page and build connections
Commenting and like other people’s comments
Make sure you are replying back to any comments to encourage engagement.
Share the Facebook Love
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james@rocketpowered.co.uk • 01302 283028
