Reading List

Be inspired, motivated and more successful with these fantastic books. We only recommended books which we have embraced into our philosophy, so read these and we’ll be singing from the same hymn sheet.

Do Not Try To Win Awards – Paul Arden, Saatchi & Saatchi

James Ashford

21 Dec 2011

Written by James Ashford

Paul Arden, Creative Director for Saatchi & Saatchi wrote: “Do Not Try To Win Awards. Nearly everybody likes to win awards. But beware. Awards are judged in committee by consensus... Read More >>

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Win-Win or No Deal

James Ashford

16 Nov 2011

Written by James Ashford

The Win-Win outcome is the only outcome that leads to long-term success. In all business relationships, the only outcome which leads to long term success is the win-win outcome. This... Read More >>

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Zappos: How to WOW your customers

Megan Herring

14 Jun 2011

Written by Megan Herring

See larger image Delivering Happiness: A Path to Profits, Passion and Purpose: A Path to Profits, Passion and Purpose. Business Plus (Paperback) By (author) Tony Hsieh List Price: £12.99 GBP... Read More >>

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In what ways are you 3x better than your competition?

James Ashford

5 May 2011

Written by James Ashford

I’ve just started reading Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History, and I already know it’s going to be... Read More >>

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The $50 Billion Social Network

James Ashford

26 Jan 2011

Written by James Ashford

Just watched The Social Network and it's amazing. What makes it more amazing is that the phenomenon it's talking about is something that effects our lives today. The fact that... Read More >>

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Turn Lateral-Thinking Into Business Success, With Edward de Bono’s Six Thinking Hats

James Ashford

10 Jan 2011

Written by James Ashford

Edward de Bono coined the phrase Lateral Thinking, which means to make connections between different and seemingly unrelated. These connection can create tremendous insights into problems and solve them with... Read More >>

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Important Vs Urgent

James Ashford

7 Sep 2010

Written by James Ashford

There are things which you need to do that are important and things which are urgent. But where should you be spending your... Read More >>

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Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

James Ashford

29 Apr 2010

Written by James Ashford

Word of mouth is your most powerful marketing tool. This book will show you how to maximise that medium and have everyone talking about your... Read More >>

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ReWork: Change the Way You Work Forever by 37 Signals

James Ashford

20 Mar 2010

Written by James Ashford

“If given a choice between investing in someone who has read REWORK or has an MBA, I’m investing in REWORK every time. A must read for every... Read More >>

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E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

James Ashford

16 Mar 2010

Written by James Ashford

Michael Gerber explains why 80% of new businesses fail within the first five years, and of those that survive, 80% will fail in the following 5... Read More >>

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Taylor Bracewell

"Rocket Powered created our website and marketing literature & dared us to be different from our competitors. The decision has proved to be a great one."
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