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Category: Reading List

Transform Your Business by Being Remarkable – Purple Cow by Seth Godin

November 22, 2013 | 0 Comments

Seth Godin explains why old forms of marketing don’t work and will never work again and why marketing to the masses is expensive and doesn’t work (because it can’t be measured). The focus is on marketing to a VERY specific niche, with a service which is so remarkable (very good is not good enough) that […]
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Read “Rich Dad Poor Dad” by Robert Kiyosaki and Transform Your Financial Future

August 14, 2013 | 0 Comments

The true understanding of money is vitally important in allowing us to achieve maximum success in our lives and our businesses. However, a proper understanding of money is not taught in school and it is unlikely that your parents gave you a good grounding either. The general consensus is to work hard a school, get […]
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