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Category: Reading List

Transform Your Business by Being Remarkable – Purple Cow by Seth Godin

November 22, 2013 | 0 Comments

Seth Godin explains why old forms of marketing don’t work and will never work again and why marketing to the masses is expensive and doesn’t work (because it can’t be measured). The focus is on marketing to a VERY specific niche, with a service which is so remarkable (very good is not good enough) that [...]
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