2011
Cold Calling May Have A Success Rate. But It Has A Much Larger Failure Rate.
If you ring 100 people to sell to, you might get 5 meetings out of it. From those 5 meetings, you might produce two proposals/quotes and from that get 1 customer. That’s fine and has always worked. Call 1000 and you’ll get 10 customers, 10,000 for 100. It’s just a numbers game. One problem with …
2011
There Is Only One Way To Market Your Business. There’s Only Ever Been One.
The only way to market your business is with Word of Mouth marketing. It gives you by far the best return on investment and generates the most profitable customers. I speak to businesses who say they’re just getting work through Word of Mouth marketing at the moment, but that when they are making more money, …
2011
Why Google Search Has Had It’s Day And Social Media Is A Sideshow by Roger McNamee
This video is important for you to watch. It doesn’t matter if you don’t get it all, you’ll understand a lot of it. We’ll understand the rest. If you want your business to succeed in the future, using the power of the web, then set yourself 15 minutes to one side and watch this. TEDxSantaCruz: …
2011
Manage Projects Online & Save $10 With This Basecamp Voucher Code
Projects Manage Themselves with Basecamp. How do you manage yours? For years project management software was about charts, graphs, and stats. And you know what? It didn’t work. Pictures and numbers don’t get projects done. Basecamp tackles project management from an entirely different angle: A focus on communication and collaboration, bringing people together. Over 5 …
2011
I Don’t Care If You’re “On Vacation” or “Out Of The Office”
If I employ your company’s services, then my main objective is to receive that service from your company. While I might develop great working relationships with key members of staff, I don’t want their holidays, sickness or meetings to affect my getting the service I am paying your company for. I might ask “Ooh, where …
2011
Using QR Codes For Real Time Marketing
Integrate QR codes into your marketing strategies for maximum effect. You may have seen our previous blog outlining what QR codes are and that they can divert traffic to your Facebook. Well, there are a number of ways to integrate these codes into your marketing strategies to get customers to view online information. Where to …
2011
Brian Butcher of The Fruit Tree Thanks Rocket Powered
We have just completed a series of 4 presentations to Doncaster’s leading business networking group: The topics we covered included: Turning your website into a conversion machine Identifying your social media tribe How to become a social media expert Maximising word of mouth marketing. What They Had to Say Brian Butcher, founder organiser of the …
2011
Pop In For A Chat Like Innocent
On every Innocent Smoothie carton they invite their customers to “Pop in for a chat.” This is a company with a turnover of over £100million and they are still able to invite all their customers to personally pop into “Fruit Towers” in London. Everyone who turns up gets a guided tour of HQ and it …
2011
Use QR Codes to Drive Traffic to Your Website & Facebook Page
QR Codes (Quick Response Codes) are used to instantly direct your potential customers to online information you want them to see such as your website, facebook page, special offers, videos, music or contact details. They work like a barcode which can be instantly scanned by your smartphone. How Do I Use Them? You could put …